Boy split into a neat school-uniform half and a muddy play-clothes half

Reference found on Pinterest, saved by RAFAEL GS. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Boy split into a neat school-uniform half and a muddy play-clothes half

The backdrop is a studio gradient of deep navy to royal blue with a glossy reflective floor. The smiling boy is split exactly down the middle: the left half wears a crisp light-blue polo, shorts, white socks and a sneaker, and the right half wears a dirt-stained olive tee, torn brown pants and a boot. Soft frontal studio lighting keeps attention on the conceptual split. The yellow script adds one warm accent against the cool palette.

Palette

#06253e
#083352
#11456a
#05192d
#7a756d
#a6aeb3

Layout: A full-length child stands centred against a deep blue backdrop. A stacked white headline overlaps his legs in the lower third, with a small tagline underneath, and the logo sits top left over plenty of negative space.
Typography: Heavy grotesque sans in white with a yellow script accent word overlapping; small light sans tagline.

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Boy split into a neat school-uniform half and a muddy play-clothes half.
- Look and feel: The backdrop is a studio gradient of deep navy to royal blue with a glossy reflective floor. The smiling boy is split exactly down the middle: the left half wears a crisp light-blue polo, shorts, white socks and a sneaker, and the right half wears a dirt-stained olive tee, torn brown pants and a boot. Soft frontal studio lighting keeps attention on the conceptual split. The yellow script adds one warm accent against the cool palette.
- Layout: A full-length child stands centred against a deep blue backdrop. A stacked white headline overlaps his legs in the lower third, with a small tagline underneath, and the logo sits top left over plenty of negative space.
- Typography: Heavy grotesque sans in white with a yellow script accent word overlapping; small light sans tagline.
- Colours: #06253e, #083352, #11456a, #05192d, #7a756d, #a6aeb3 (background #05192d, text #a6aeb3, accent #11456a).
- Mood and details: nostalgic, playful, thoughtful, split-half child, school uniform vs muddy play clothes, backpack, floor reflection.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4644405861157973-bd8324931931.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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