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Creative · Reference

Creative: Oversized takeaway coffee cup above a busy highway

Set the advertisement above a multilane elevated road at dusk, with blurred vehicles in the foreground and a warm peach-to-blue sky behind a dense city skyline. Use a stark black billboard with a centred oversized takeaway cup and a hand emerging from below it. Keep the copy in large white condensed capitals, separated by the cup, with thin multicolour stripes along the lower edge. Add realistic roadway perspective, cool vehicle reflections, and cinematic sunset contrast.

Reference image for inspiration. Editable source files are not included.