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Halloween · Poster · Reference

Carved pumpkin with a car logo, wreathed in exhaust smoke

A studio shot of a candle-lit orange pumpkin on deep black, with a corporate emblem carved into its face and glowing warm yellow. Grey-brown smoke curls around and above it, suggesting pollution. The dramatic low-key lighting and warm-on-black palette feel like a classic print ad, and a plain white text band at the bottom holds the body copy.

Palette

#070807
#19110f
#fdfcfc
#371e19
#5f2b21
#dfd2c5

Layout: A large black photo panel holds the glowing pumpkin centered, with a short headline below it; a white footer strip carries the left-aligned bold subhead, body copy and an orange CTA, with the NGO logo at bottom-right.
Typography: Clean humanist sans for the headline in white; bold and regular small sans for the body, with the CTA highlighted in orange bold; italic brush-style logotype.

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1359 px (same shape as the reference).

Art direction to follow:
- The idea: Carved pumpkin with a car logo, wreathed in exhaust smoke.
- Look and feel: A studio shot of a candle-lit orange pumpkin on deep black, with a corporate emblem carved into its face and glowing warm yellow. Grey-brown smoke curls around and above it, suggesting pollution. The dramatic low-key lighting and warm-on-black palette feel like a classic print ad, and a plain white text band at the bottom holds the body copy.
- Layout: A large black photo panel holds the glowing pumpkin centered, with a short headline below it; a white footer strip carries the left-aligned bold subhead, body copy and an orange CTA, with the NGO logo at bottom-right.
- Typography: Clean humanist sans for the headline in white; bold and regular small sans for the body, with the CTA highlighted in orange bold; italic brush-style logotype.
- Colours: #070807, #19110f, #fdfcfc, #371e19, #5f2b21, #dfd2c5 (background #fdfcfc, text #070807, accent #5f2b21).
- Mood and details: provocative, ominous, activist, jack-o-lantern, carved logo, smoke, candlelight.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4607745465018218560-4086e906d86d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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