Dad asleep and snoring in a grey armchair

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Father's Day · Poster · Reference

Dad asleep and snoring in a grey armchair

Cream newsprint background with charcoal ink-stamped type and thin black rules, like a vintage broadsheet. The hero is a candid, naturally lit photo of a middle-aged man slumped asleep with his mouth open in an armchair in a homely living room. Distressed ink texture on the headline gives it a printed-press feel, and the tabloid parody delivers the gag. The look is flat and paper-like with no gradients.

Palette

#f7edd2
#d5cdb8
#b9b19e
#3e3d3d
#212022
#9c9282

Layout: Tabloid front page: blackletter masthead across the top, ruled dateline band, then a three-line full-width headline stepping up in size; below, a narrow left column holds the joke sidebar beside a large right-hand photo with a caption underneath.
Typography: Blackletter masthead; distressed condensed bold sans caps headline with ink texture; light serif caps for section labels; heavy geometric sans for the joke lines; small serif caption.

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retro
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column rule
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humorous
nostalgic
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Design an original Father's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1518 px (same shape as the reference).

Art direction to follow:
- The idea: Dad asleep and snoring in a grey armchair.
- Look and feel: Cream newsprint background with charcoal ink-stamped type and thin black rules, like a vintage broadsheet. The hero is a candid, naturally lit photo of a middle-aged man slumped asleep with his mouth open in an armchair in a homely living room. Distressed ink texture on the headline gives it a printed-press feel, and the tabloid parody delivers the gag. The look is flat and paper-like with no gradients.
- Layout: Tabloid front page: blackletter masthead across the top, ruled dateline band, then a three-line full-width headline stepping up in size; below, a narrow left column holds the joke sidebar beside a large right-hand photo with a caption underneath.
- Typography: Blackletter masthead; distressed condensed bold sans caps headline with ink texture; light serif caps for section labels; heavy geometric sans for the joke lines; small serif caption.
- Colours: #f7edd2, #d5cdb8, #b9b19e, #3e3d3d, #212022, #9c9282 (background #f7edd2, text #212022, accent #212022).
- Mood and details: humorous, nostalgic, witty, newspaper masthead, blackletter title, distressed headline, asterisk dividers, column rule, photo with caption.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4607534335784775744-34336a55c05e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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