Illustrated person hugging a sleeping black cat

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Instagram post · Reference

Illustrated person hugging a sleeping black cat

Deep plum-black flat background with a sharp acid-yellow square block anchoring the lower left. A comic-style figure drawn in bold black ink, with white fill and a lavender halftone-dot sweater, cradles a black cat whose eyes are closed and content. Small motion strokes suggest purring. Flat, printed-zine finish with no gradients.

Palette

#1a000a
#eafe07
#2f1a20
#fcfcfc
#b3b8d4
#544645

Layout: The headline sits top-left in four stacked lines on a near-black field. The illustrated figure fills the lower right and overlaps a neon-yellow rectangle in the bottom-left, with lots of dark negative space around the text.
Typography: Soft editorial serif in white; upright roman for the setup lines, switching to italic for the punchline.

All creative ads for insurance companies, pet food and pet care brands

illustrated
dark
flat
black cat
halftone dots
comic line art
neon yellow block
warm
witty
tender

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Illustrated person hugging a sleeping black cat.
- Look and feel: Deep plum-black flat background with a sharp acid-yellow square block anchoring the lower left. A comic-style figure drawn in bold black ink, with white fill and a lavender halftone-dot sweater, cradles a black cat whose eyes are closed and content. Small motion strokes suggest purring. Flat, printed-zine finish with no gradients.
- Layout: The headline sits top-left in four stacked lines on a near-black field. The illustrated figure fills the lower right and overlaps a neon-yellow rectangle in the bottom-left, with lots of dark negative space around the text.
- Typography: Soft editorial serif in white; upright roman for the setup lines, switching to italic for the punchline.
- Colours: #1a000a, #eafe07, #2f1a20, #fcfcfc, #b3b8d4, #544645 (background #1a000a, text #fcfcfc, accent #eafe07).
- Mood and details: warm, witty, tender, black cat, halftone dots, comic line art, neon yellow block.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4596908653933705600-0c9ed3a19694.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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