Father's hand passing a red toy car to a baby's hand

Reference found on Pinterest, saved by Graziana de Marinis. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Father's hand passing a red toy car to a baby's hand

Moody dark brown background with warm golden bokeh and a softly blurred full-size red car echoing the toy. Warm cinematic light picks out the glossy red miniature car, which is the focal point between the two reaching hands. The shallow depth of field and rich shadows give a premium, emotive finish.

Palette

#1c140e
#36251b
#573f2f
#8b674b
#d58d5d
#a83321

Layout: An adult hand enters from the top right holding a toy car, and a baby's hand reaches up from the bottom left, forming a diagonal. The logo and URL sit top left, and the left-aligned greeting and tagline are in the lower right.
Typography: Tall, condensed bold sans caps in white for the greeting, with a small regular sans for the two-line tagline.

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aspirational
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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Father's hand passing a red toy car to a baby's hand.
- Look and feel: Moody dark brown background with warm golden bokeh and a softly blurred full-size red car echoing the toy. Warm cinematic light picks out the glossy red miniature car, which is the focal point between the two reaching hands. The shallow depth of field and rich shadows give a premium, emotive finish.
- Layout: An adult hand enters from the top right holding a toy car, and a baby's hand reaches up from the bottom left, forming a diagonal. The logo and URL sit top left, and the left-aligned greeting and tagline are in the lower right.
- Typography: Tall, condensed bold sans caps in white for the greeting, with a small regular sans for the two-line tagline.
- Colours: #1c140e, #36251b, #573f2f, #8b674b, #d58d5d, #a83321 (background #1c140e, text #d58d5d, accent #a83321).
- Mood and details: emotional, aspirational, cinematic, toy car, father and child hands, bokeh, blurred real car.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4574037118778994-a1762d721c29.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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