Zombie hand rising from grave holding pizza slice

Reference found on Pinterest, saved by Roberta Matsunaga. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Zombie hand rising from grave holding pizza slice

Night-time graveyard in cold blue-teal tones with drizzle, cloudy sky and a glowing full moon behind the hand. Grey decaying zombie hand is the focal point, holding a vividly coloured veggie pizza slice that provides the only warm colour. Silhouetted bare branches, a cross and a tombstone frame the edges and dark soil fills the bottom. Cinematic matte-painted photo composite finish.

Palette

#253c47
#385260
#1b2930
#0c1013
#587384
#d0d5d0

Layout: A zombie hand bursts from soil left of centre, clutching a pizza slice backlit by the full moon; short headline floats right of the hand at mid-height, greeting and logo sit bottom right on the dirt.
Typography: Quirky spooky serif with uneven, playful letterforms in white for both headline and greeting; logo in bold red display type.

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photographic
dark
zombie hand
full moon
graveyard
bare branches
tombstone
pizza slice
spooky
humorous
eerie

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1392 px (same shape as the reference).

Art direction to follow:
- The idea: Zombie hand rising from grave holding pizza slice.
- Look and feel: Night-time graveyard in cold blue-teal tones with drizzle, cloudy sky and a glowing full moon behind the hand. Grey decaying zombie hand is the focal point, holding a vividly coloured veggie pizza slice that provides the only warm colour. Silhouetted bare branches, a cross and a tombstone frame the edges and dark soil fills the bottom. Cinematic matte-painted photo composite finish.
- Layout: A zombie hand bursts from soil left of centre, clutching a pizza slice backlit by the full moon; short headline floats right of the hand at mid-height, greeting and logo sit bottom right on the dirt.
- Typography: Quirky spooky serif with uneven, playful letterforms in white for both headline and greeting; logo in bold red display type.
- Colours: #253c47, #385260, #1b2930, #0c1013, #587384, #d0d5d0 (background #253c47, text #d0d5d0, accent #d0d5d0).
- Mood and details: spooky, humorous, eerie, zombie hand, full moon, graveyard, bare branches, tombstone, pizza slice.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4574037115548185-7ef3a742702b.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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