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Dussehra · Poster · Reference

Dussehra Poster: Brand arches reimagined as a bow with an arrow drawn

The background is a rich red radial gradient, lighter in the centre and darker toward the edges. At the bottom centre, a flat yellow double-arch mark bleeds off the edge, and a thin yellow arrow with a diamond tip rises from where the arches meet, turning the mark into a bow. The extreme negative space and the single witty visual pun do all the work. The finish is flat vector with no texture.

Reference image for inspiration. Editable source files are not included.