Reference found on Pinterest, saved by Gareth Pitman. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Poster · Reference

Brand arches reimagined as a bow with an arrow drawn

The background is a rich red radial gradient, lighter in the centre and darker toward the edges. At the bottom centre, a flat yellow double-arch mark bleeds off the edge, and a thin yellow arrow with a diamond tip rises from where the arches meet, turning the mark into a bow. The extreme negative space and the single witty visual pun do all the work. The finish is flat vector with no texture.

Palette

#b60402
#910303
#fed101

Layout: A single small line of lowercase copy sits just above the centre. The logo mark is cropped at the bottom centre, with an arrow rising from its middle, and a large field of empty red fills the rest of the frame.
Typography: Small, clean lowercase geometric sans in white with generous spacing.

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minimal
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typographic
logo as bow
arrow
golden arches
witty
bold
confident

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Dussehra poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Brand arches reimagined as a bow with an arrow drawn.
- Look and feel: The background is a rich red radial gradient, lighter in the centre and darker toward the edges. At the bottom centre, a flat yellow double-arch mark bleeds off the edge, and a thin yellow arrow with a diamond tip rises from where the arches meet, turning the mark into a bow. The extreme negative space and the single witty visual pun do all the work. The finish is flat vector with no texture.
- Layout: A single small line of lowercase copy sits just above the centre. The logo mark is cropped at the bottom centre, with an arrow rising from its middle, and a large field of empty red fills the rest of the frame.
- Typography: Small, clean lowercase geometric sans in white with generous spacing.
- Colours: #b60402, #910303, #fed101 (background #910303, text #fed101, accent #b60402).
- Mood and details: witty, bold, confident, logo as bow, arrow, golden arches.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/457396905926232538-8b09206a5c01.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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