White egg with a hand-drawn panicked face

Reference found on Pinterest, saved by Gopalsingh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Instagram post · Reference

White egg with a hand-drawn panicked face

A pure white background holds a softly lit photographed white egg with a gentle contact shadow. Black cartoon eyes and a wide open mouth doodled on the egg make it look nervous, a nod to eggs being thrown at Holi. The only colour is the rainbow letters in the tagline and an orange accent in the logo, for an ultra-minimal, witty agency-post finish.

Palette

#ffffff
#e3e1e0

Layout: A single egg sits in the centre on a vast white field, with a curved speech line leading up-left to a two-line quote. A tracked-out tagline line sits below the egg and the agency wordmark is at the bottom centre, leaving lots of negative space.
Typography: Widely letter-spaced thin sans caps for the quote; multicoloured spaced caps for PLAY NICE followed by bold dark spaced caps; light grey sans wordmark with one orange word.

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: White egg with a hand-drawn panicked face.
- Look and feel: A pure white background holds a softly lit photographed white egg with a gentle contact shadow. Black cartoon eyes and a wide open mouth doodled on the egg make it look nervous, a nod to eggs being thrown at Holi. The only colour is the rainbow letters in the tagline and an orange accent in the logo, for an ultra-minimal, witty agency-post finish.
- Layout: A single egg sits in the centre on a vast white field, with a curved speech line leading up-left to a two-line quote. A tracked-out tagline line sits below the egg and the agency wordmark is at the bottom centre, leaving lots of negative space.
- Typography: Widely letter-spaced thin sans caps for the quote; multicoloured spaced caps for PLAY NICE followed by bold dark spaced caps; light grey sans wordmark with one orange word.
- Colours: #ffffff, #e3e1e0 (background #ffffff, text #e3e1e0, accent #e3e1e0).
- Mood and details: humorous, cheeky, clean, egg with cartoon face, speech line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/456833955953922899-b31bd7668f8a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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