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Creative · Reference
Creative: Large roadside billboard advertising free eye tests
Use a real-world roadside scene under a pale blue-grey sky, with a teal-green rectangular billboard as the focal point. Set oversized white serif capitals in a visually irregular eye-chart arrangement, leaving generous colour around the lettering. Add a small white logo at the lower right and a blue roadside sign beneath the billboard. Finish with shallow motion blur on red and dark cars in the foreground for an energetic, location-based advertising feel.
Reference image for inspiration. Editable source files are not included.
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