Meditating Gandhi figure seated inside a carved-out pencil

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Gandhi Jayanti · Instagram post · Reference

Meditating Gandhi figure seated inside a carved-out pencil

A deep royal-blue background has a subtle vignette and a faint translucent outline map of India. A long teal pencil with an orange eraser, metal ferrule and sharpened wood tip is hollowed out in the middle. Inside, a grey sculpted seated meditating figure sits among rocks, lit softly with a gentle shadow. A minimal white line illustration of a walking figure with a staff sits beside the script.

Palette

#192064
#272f75
#394686
#5a769d
#a0a3b9
#827161

Layout: A large white script title sits in the upper half, with a line-art walking figure at the right. A horizontal pencil hero runs across the centre, and a two-line centred serif caps tagline is at the bottom.
Typography: A flowing white brush script for the occasion name, with small serif caps for the lead-in word and the tagline. The final word is in bold sans caps for emphasis.

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illustrated
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pencil
meditating Gandhi figure
India map outline
Gandhi walking silhouette
inspiring
calm
respectful

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Meditating Gandhi figure seated inside a carved-out pencil.
- Look and feel: A deep royal-blue background has a subtle vignette and a faint translucent outline map of India. A long teal pencil with an orange eraser, metal ferrule and sharpened wood tip is hollowed out in the middle. Inside, a grey sculpted seated meditating figure sits among rocks, lit softly with a gentle shadow. A minimal white line illustration of a walking figure with a staff sits beside the script.
- Layout: A large white script title sits in the upper half, with a line-art walking figure at the right. A horizontal pencil hero runs across the centre, and a two-line centred serif caps tagline is at the bottom.
- Typography: A flowing white brush script for the occasion name, with small serif caps for the lead-in word and the tagline. The final word is in bold sans caps for emphasis.
- Colours: #192064, #272f75, #394686, #5a769d, #a0a3b9, #827161 (background #192064, text #a0a3b9, accent #394686).
- Mood and details: inspiring, calm, respectful, pencil, meditating Gandhi figure, India map outline, Gandhi walking silhouette.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/454933999881848175-32717ababcc5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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