Bold word ME with a cut-out guide around the M

Reference found on Pinterest, saved by Marta PouRovira. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Bold word ME with a cut-out guide around the M

A beige, parchment-like background carries faded floral and fractal patterns and a light vignette. The focal point is the chunky black word with a dashed cutting guide, which works as an interactive visual pun. The palette is muted beige and black, and the finish is soft, a little vintage and understated.

Palette

#dad1bf
#eae2cf
#cac0af
#b4aa97
#9f957f
#827a62

Layout: A large two-letter word sits centred in the upper third, with a dashed cut box and scissors around the first letter. The instructions are centred below it, and the tagline, fine print and ring logo are stacked at the bottom centre.
Typography: Heavy black sans caps with a grey outline shadow for the hero word; small bold sans caps for the heads and a regular sans for the body.

All creative ads for NGOs and nonprofits

typographic
minimal
dotted cut line
scissors icon
wedding rings icon
faded floral texture
clever
warm
reflective

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1778 px (same shape as the reference).

Art direction to follow:
- The idea: Bold word ME with a cut-out guide around the M.
- Look and feel: A beige, parchment-like background carries faded floral and fractal patterns and a light vignette. The focal point is the chunky black word with a dashed cutting guide, which works as an interactive visual pun. The palette is muted beige and black, and the finish is soft, a little vintage and understated.
- Layout: A large two-letter word sits centred in the upper third, with a dashed cut box and scissors around the first letter. The instructions are centred below it, and the tagline, fine print and ring logo are stacked at the bottom centre.
- Typography: Heavy black sans caps with a grey outline shadow for the hero word; small bold sans caps for the heads and a regular sans for the body.
- Colours: #dad1bf, #eae2cf, #cac0af, #b4aa97, #9f957f, #827a62 (background #9f957f, text #eae2cf, accent #eae2cf).
- Mood and details: clever, warm, reflective, dotted cut line, scissors icon, wedding rings icon, faded floral texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/454863631094049988-9f4e214a76ef.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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