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Story · Reference

Story: Plywood-board character in handcuffs posing for a mugshot

A 3D-rendered plywood sheet becomes a character with carved wooden hands, legs and feet, shackled with chrome handcuffs and chains. The background is a weathered beige wall with height markings, and the floor is dark and moody. Warm directional light shows off the pale birch grain and gives a cinematic, slightly desaturated look. The humour comes from the crime metaphor, which frames the product's flawlessness as its crime.

Reference image for inspiration. Editable source files are not included.