Two halved iced cherry tarts forming menacing eyes

Reference found on Pinterest, saved by david luna. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Two halved iced cherry tarts forming menacing eyes

Deep gradient from near-black burgundy at the top to raspberry crimson below, with soft shadow pools. Photographed halves of white-iced shortcrust tarts with glacé cherries are tilted inward so the cherries look like angry pupils, with crumbs scattered at the cut edges. Lighting is soft and top-down with realistic shadows. The ad relies on one strong visual pun and very little text.

Palette

#b11f43
#4a091d
#5c0b25
#8c1a38
#ddbcbf
#fdfdfd

Layout: Two halved tarts angled as scowling eyes sit in the upper-middle; the headline curves beneath them like a grin, making a face. The logo and tagline are centred at the bottom inside a rounded frame with a white border.
Typography: Bold casual script headline set on an upward arc; classic serif wordmark and serif tagline in white.

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minimal
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halved cherry bakewell tarts as eyes
evil face
curved smile text
crumbs
playful
mischievous
spooky

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Two halved iced cherry tarts forming menacing eyes.
- Look and feel: Deep gradient from near-black burgundy at the top to raspberry crimson below, with soft shadow pools. Photographed halves of white-iced shortcrust tarts with glacé cherries are tilted inward so the cherries look like angry pupils, with crumbs scattered at the cut edges. Lighting is soft and top-down with realistic shadows. The ad relies on one strong visual pun and very little text.
- Layout: Two halved tarts angled as scowling eyes sit in the upper-middle; the headline curves beneath them like a grin, making a face. The logo and tagline are centred at the bottom inside a rounded frame with a white border.
- Typography: Bold casual script headline set on an upward arc; classic serif wordmark and serif tagline in white.
- Colours: #b11f43, #4a091d, #5c0b25, #8c1a38, #ddbcbf, #fdfdfd (background #fdfdfd, text #4a091d, accent #b11f43).
- Mood and details: playful, mischievous, spooky, halved cherry bakewell tarts as eyes, evil face, curved smile text, crumbs.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/453385887511574741-23fb4d982264.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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