Lakshmi footprints replacing the W in Diwali

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Diwali · Instagram post · Reference

Lakshmi footprints replacing the W in Diwali

Flat saturated marigold-yellow background with no texture or lighting. The focal point is a pair of stylised orange-red Lakshmi footprints, dotted toes, standing in for a letter within bold white type. A tiny red swastika sits between the feet as a sacred accent. Clean vector finish with a three-colour palette of yellow, white and red-orange plus brown.

Palette

#ffc102
#fffefd

Layout: Centered wordmark lockup slightly above middle: small dark 'HAPPY' top-left over huge white 'DIWALI' whose W is formed by two orange-red footprints with a small swastika between them; one-line tagline directly below; tiny outlined logo at bottom center, generous yellow negative space.
Typography: Ultra-heavy geometric sans caps for the display word, dark brown heavy sans for the small kicker; light rounded geometric sans for the tagline with one word highlighted in red.

typographic
minimal
flat
bright
Lakshmi footprints
swastika symbol
auspicious
joyful
clean

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Design an original Diwali Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Lakshmi footprints replacing the W in Diwali.
- Look and feel: Flat saturated marigold-yellow background with no texture or lighting. The focal point is a pair of stylised orange-red Lakshmi footprints, dotted toes, standing in for a letter within bold white type. A tiny red swastika sits between the feet as a sacred accent. Clean vector finish with a three-colour palette of yellow, white and red-orange plus brown.
- Layout: Centered wordmark lockup slightly above middle: small dark 'HAPPY' top-left over huge white 'DIWALI' whose W is formed by two orange-red footprints with a small swastika between them; one-line tagline directly below; tiny outlined logo at bottom center, generous yellow negative space.
- Typography: Ultra-heavy geometric sans caps for the display word, dark brown heavy sans for the small kicker; light rounded geometric sans for the tagline with one word highlighted in red.
- Colours: #ffc102, #fffefd (background #ffc102, text #fffefd, accent #fffefd).
- Mood and details: auspicious, joyful, clean, Lakshmi footprints, swastika symbol.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/45317539997014847-ede6f6ef44dd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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