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Creative · Reference

Creative: Interactive eye-test poster with hidden hearing-test joke

Create a tall, stark white print poster with almost no decoration. Stack black eye-test lines from very large to microscopic sizes, aligning acuity measurements along the right margin. Use the final tiny paragraph as a humorous reveal that shifts the subject from vision to hearing. Finish with a small centered website, organization line, and phone number at the bottom; the overall effect should be witty, high-contrast, and easy to read from a distance.

Reference image for inspiration. Editable source files are not included.