Cutout collage of resolution items leading to a perfume gift set

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New Year · Instagram post · Reference

Cutout collage of resolution items leading to a perfume gift set

Off-white creased paper background with a soft scrapbook feel. Photo cutouts with white or yellow sticker borders are scattered around: sunflowers, a martini with a strip of tape, a cat and corgi, and a paper-textured plane. Thin black hand-drawn arrows and doodled hearts lead the eye around the headline and end at a mauve patterned gift box with coral and black bottles. The only strong colour is the vivid red of the headline, which keeps the finish clean and editorial.

Palette

#e6e5dd
#d7c4b8
#c68f7b
#cbac9f
#ac7861
#7a5746

Layout: Big red script-and-spaced-caps headline sits centre on creased paper, circled by four cutout photo stickers linked clockwise by hand-drawn arrows. The perfume gift box and two bottles anchor the bottom right as the end point, with the gifting line just above them.
Typography: Flourished red calligraphic script over widely tracked red serif caps; small italic-leaning serif captions set on angles beside each cutout.

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collage
typographic
minimal
paper cutout stickers
hand-drawn arrows
doodle hearts
sunflowers
martini glass
gift box
playful
romantic
aspirational

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cutout collage of resolution items leading to a perfume gift set.
- Look and feel: Off-white creased paper background with a soft scrapbook feel. Photo cutouts with white or yellow sticker borders are scattered around: sunflowers, a martini with a strip of tape, a cat and corgi, and a paper-textured plane. Thin black hand-drawn arrows and doodled hearts lead the eye around the headline and end at a mauve patterned gift box with coral and black bottles. The only strong colour is the vivid red of the headline, which keeps the finish clean and editorial.
- Layout: Big red script-and-spaced-caps headline sits centre on creased paper, circled by four cutout photo stickers linked clockwise by hand-drawn arrows. The perfume gift box and two bottles anchor the bottom right as the end point, with the gifting line just above them.
- Typography: Flourished red calligraphic script over widely tracked red serif caps; small italic-leaning serif captions set on angles beside each cutout.
- Colours: #e6e5dd, #d7c4b8, #c68f7b, #cbac9f, #ac7861, #7a5746 (background #e6e5dd, text #7a5746, accent #ac7861).
- Mood and details: playful, romantic, aspirational, paper cutout stickers, hand-drawn arrows, doodle hearts, sunflowers, martini glass, gift box.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/443815738300892542-bf2a57777b2d.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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