Two red-and-cream koi circling in yin-yang fashion

Reference found on Pinterest, saved by Audrey Billups. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Story · Reference

Two red-and-cream koi circling in yin-yang fashion

Soft blush-peach flat background with the illustration in red and cream. The koi have patchy red markings, thin gold outlines and flowing fins. Fine red hairlines swirl like currents, with small outlined bubbles near each fish. The finish is flat vector with a restrained two-tone palette and lots of airy negative space.

Palette

#f6e5d9
#f2d3c1
#cf201c
#eebdb1
#db5a4c
#e58c7a

Layout: Two koi form an S-curve, one at the top right swimming down and one at the bottom left curling up. Two vertical columns of stacked letters run through the centre between them, with thin looping lines weaving through the letters.
Typography: Art-deco high-contrast geometric sans caps stacked vertically letter by letter in two interleaved columns.

illustrated
flat
typographic
minimal
koi fish
bubbles
flowing lines
water ripples
graceful
festive
calm

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Two red-and-cream koi circling in yin-yang fashion.
- Look and feel: Soft blush-peach flat background with the illustration in red and cream. The koi have patchy red markings, thin gold outlines and flowing fins. Fine red hairlines swirl like currents, with small outlined bubbles near each fish. The finish is flat vector with a restrained two-tone palette and lots of airy negative space.
- Layout: Two koi form an S-curve, one at the top right swimming down and one at the bottom left curling up. Two vertical columns of stacked letters run through the centre between them, with thin looping lines weaving through the letters.
- Typography: Art-deco high-contrast geometric sans caps stacked vertically letter by letter in two interleaved columns.
- Colours: #f6e5d9, #f2d3c1, #cf201c, #eebdb1, #db5a4c, #e58c7a (background #f6e5d9, text #cf201c, accent #db5a4c).
- Mood and details: graceful, festive, calm, koi fish, bubbles, flowing lines, water ripples.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/44262008833301817-35bf01d44721.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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