Woman in red saree photographing the moon with a DSLR while holding a puja thali

Reference found on Pinterest, saved by GAUTAM kumar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Karwa Chauth · Instagram post · Reference

Woman in red saree photographing the moon with a DSLR while holding a puja thali

A twilight rooftop balcony under a deep blue and violet sky with stars and floating orange lanterns. A bright full moon on the left is echoed on the camera's LCD screen. The woman wears a maroon saree with a gold border, red bangles and a bun, and holds a thali with a lit kalash and diyas. Small tea-light candles line the railing, while warm candlelight contrasts with the cool night city bokeh.

Palette

#180707
#051e3d
#163a64
#411516
#546288
#793b35

Layout: A woman seen from behind fills the right half, with the camera aimed at the moon on the left. A centred two-line Hindi headline sits at the top, and a script greeting with a circular sieve (chhalni) icon overlaps the balcony railing at the bottom left and centre.
Typography: Clean white Devanagari sans headline with the brand in its bold logotype; the greeting is flowing white brush script with small sans caps for 'Happy'.

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photographic
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romantic
devotional
serene

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Design an original Karwa Chauth Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Woman in red saree photographing the moon with a DSLR while holding a puja thali.
- Look and feel: A twilight rooftop balcony under a deep blue and violet sky with stars and floating orange lanterns. A bright full moon on the left is echoed on the camera's LCD screen. The woman wears a maroon saree with a gold border, red bangles and a bun, and holds a thali with a lit kalash and diyas. Small tea-light candles line the railing, while warm candlelight contrasts with the cool night city bokeh.
- Layout: A woman seen from behind fills the right half, with the camera aimed at the moon on the left. A centred two-line Hindi headline sits at the top, and a script greeting with a circular sieve (chhalni) icon overlaps the balcony railing at the bottom left and centre.
- Typography: Clean white Devanagari sans headline with the brand in its bold logotype; the greeting is flowing white brush script with small sans caps for 'Happy'.
- Colours: #180707, #051e3d, #163a64, #411516, #546288, #793b35 (background #180707, text #546288, accent #793b35).
- Mood and details: romantic, devotional, serene, full moon, diya, puja thali, saree, floating lanterns, city lights.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/439804719885667414-57a931bf3514.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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