Santa hidden behind newspaper at jam breakfast table

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Christmas · Instagram post · Reference

Santa hidden behind newspaper at jam breakfast table

Red backdrop with white polka dots over a pink tabletop in a styled, flat-lit set photo. Santa in white gloves holds a vintage-style newspaper with retro illustrations, so only his hat shows. In front are toast spread with strawberry jam, a soft-boiled egg, gold cutlery, candy canes, a red reindeer-pattern mug, a nutcracker and jam tubes in pink gingham packaging. A dark navy knit-pattern frame shaped like an open advent door completes the calendar concept.

Palette

#103e55
#ecc1b7
#cfa795
#da3838
#af8d7c
#d57469

Layout: An opened advent-calendar door frame on a navy patterned border reveals the scene. Santa's hat peeks over a wide newspaper in the upper half, the breakfast table with toast and jam tube fills the lower half, and the number 20 is centered at the bottom.
Typography: Classic newspaper serif caps for the masthead, italic script-serif section heads, and a white script numeral.

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candy canes
nutcracker
reindeer mug
advent calendar door
whimsical
cozy
festive

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Santa hidden behind newspaper at jam breakfast table.
- Look and feel: Red backdrop with white polka dots over a pink tabletop in a styled, flat-lit set photo. Santa in white gloves holds a vintage-style newspaper with retro illustrations, so only his hat shows. In front are toast spread with strawberry jam, a soft-boiled egg, gold cutlery, candy canes, a red reindeer-pattern mug, a nutcracker and jam tubes in pink gingham packaging. A dark navy knit-pattern frame shaped like an open advent door completes the calendar concept.
- Layout: An opened advent-calendar door frame on a navy patterned border reveals the scene. Santa's hat peeks over a wide newspaper in the upper half, the breakfast table with toast and jam tube fills the lower half, and the number 20 is centered at the bottom.
- Typography: Classic newspaper serif caps for the masthead, italic script-serif section heads, and a white script numeral.
- Colours: #103e55, #ecc1b7, #cfa795, #da3838, #af8d7c, #d57469 (background #103e55, text #ecc1b7, accent #da3838).
- Mood and details: whimsical, cozy, festive, santa reading newspaper, polka dots, candy canes, nutcracker, reindeer mug, advent calendar door.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/438538082487026787-7c481eed4e5e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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