Pint of stout with a jack-o'-lantern face carved in the foam

Reference found on Pinterest, saved by Chris Battz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Pint of stout with a jack-o'-lantern face carved in the foam

A glass of dark stout on a black void, lit by a single spotlight that throws a soft pool of light and a long shadow. The creamy white head is stencilled with a grinning jack-o'-lantern face, which is the focal point. A gold emblem and wordmark on the glass add a warm accent. The look is minimal, high-contrast and print-ad classic.

Palette

#000000
#030203
#fcfbf8
#343031
#181216
#625b4e

Layout: One pint glass, shot from above at an angle, sits in the center on pure black. A short centered headline is at the top and a single line of body copy runs across the bottom edge.
Typography: Small condensed bold sans caps in white for the headline; a small condensed sans for the body line

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photographic
dark
minimal
pint of stout
jack-o'-lantern face in foam
harp emblem
witty
warm
spooky

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1363 px (same shape as the reference).

Art direction to follow:
- The idea: Pint of stout with a jack-o'-lantern face carved in the foam.
- Look and feel: A glass of dark stout on a black void, lit by a single spotlight that throws a soft pool of light and a long shadow. The creamy white head is stencilled with a grinning jack-o'-lantern face, which is the focal point. A gold emblem and wordmark on the glass add a warm accent. The look is minimal, high-contrast and print-ad classic.
- Layout: One pint glass, shot from above at an angle, sits in the center on pure black. A short centered headline is at the top and a single line of body copy runs across the bottom edge.
- Typography: Small condensed bold sans caps in white for the headline; a small condensed sans for the body line
- Colours: #000000, #030203, #fcfbf8, #343031, #181216, #625b4e (background #000000, text #fcfbf8, accent #fcfbf8).
- Mood and details: witty, warm, spooky, pint of stout, jack-o'-lantern face in foam, harp emblem.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/437482551329967528-74a2f6a8c2c1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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