White tripundra stripes with a car camera lens as the centre

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other-festival · Instagram post · Reference

White tripundra stripes with a car camera lens as the centre

The background is a black-to-charcoal radial gradient with soft centre lighting. Three rounded white horizontal bars form the sacred ash marks, and a glossy blue-violet camera lens with a red rim replaces the central tilak, tying the product to the festival. The palette is limited to white, black and red accents, and the calligraphic flourishes add a devotional touch.

Palette

#161616
#232223
#444047
#fcfcfc
#6e6b6f
#a29d9d

Layout: The logo sits in a dark box at the top left. The tripundra-and-lens icon sits in the upper centre, a large calligraphic Hindi greeting is centred below it, and a two-line caps quote is centred at the bottom.
Typography: Flowing Devanagari brush calligraphy in white with a red accent on the first words; the quote is set in clean medium sans caps, with one word highlighted in red.

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dark
minimal
typographic
tripundra
camera lens
Devanagari calligraphy
devotional
bold
clever

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: White tripundra stripes with a car camera lens as the centre.
- Look and feel: The background is a black-to-charcoal radial gradient with soft centre lighting. Three rounded white horizontal bars form the sacred ash marks, and a glossy blue-violet camera lens with a red rim replaces the central tilak, tying the product to the festival. The palette is limited to white, black and red accents, and the calligraphic flourishes add a devotional touch.
- Layout: The logo sits in a dark box at the top left. The tripundra-and-lens icon sits in the upper centre, a large calligraphic Hindi greeting is centred below it, and a two-line caps quote is centred at the bottom.
- Typography: Flowing Devanagari brush calligraphy in white with a red accent on the first words; the quote is set in clean medium sans caps, with one word highlighted in red.
- Colours: #161616, #232223, #444047, #fcfcfc, #6e6b6f, #a29d9d (background #161616, text #fcfcfc, accent #fcfcfc).
- Mood and details: devotional, bold, clever, tripundra, camera lens, Devanagari calligraphy.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/436427020160933691-207be934701a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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