Frosted heart and round cookies on a glitter tic-tac-toe grid

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Valentine's Day · Email design · Reference

Frosted heart and round cookies on a glitter tic-tac-toe grid

Flat-lay photo on a soft pink backdrop, where maroon glitter ribbon strips form a tic-tac-toe grid. Coral frosted heart cookies play X and pale pink sprinkle-topped round cookies play O. Even, diffused overhead lighting keeps the shadows soft. The red-and-pink palette carries through to the type for a cohesive, sugary gifting feel.

Palette

#e9afaf
#f5c5c2
#da9897
#912d2d
#ed8077
#e35d57

Layout: This tall email layout has a centred caps headline at the top and an overhead photo of a tic-tac-toe board filling the upper two-thirds. A script subhead, a huge discount figure, shipping details, a code line, a small red button and fine print are stacked and centred below.
Typography: Bold geometric sans caps in red for the headline and discount; a handwritten script for the subhead; a soft slab serif for the body; a small sans on the button.

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Design an original Valentine's Day email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Frosted heart and round cookies on a glitter tic-tac-toe grid.
- Look and feel: Flat-lay photo on a soft pink backdrop, where maroon glitter ribbon strips form a tic-tac-toe grid. Coral frosted heart cookies play X and pale pink sprinkle-topped round cookies play O. Even, diffused overhead lighting keeps the shadows soft. The red-and-pink palette carries through to the type for a cohesive, sugary gifting feel.
- Layout: This tall email layout has a centred caps headline at the top and an overhead photo of a tic-tac-toe board filling the upper two-thirds. A script subhead, a huge discount figure, shipping details, a code line, a small red button and fine print are stacked and centred below.
- Typography: Bold geometric sans caps in red for the headline and discount; a handwritten script for the subhead; a soft slab serif for the body; a small sans on the button.
- Colours: #e9afaf, #f5c5c2, #da9897, #912d2d, #ed8077, #e35d57 (background #e9afaf, text #912d2d, accent #e35d57).
- Mood and details: sweet, playful, romantic, heart cookies, tic-tac-toe grid, glitter ribbon, sprinkles.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/433823376626410331-68c24224b0f4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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