Real yellow pencil with doodled children playing on it

Reference found on Pinterest, saved by Rosalina Dian. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Real yellow pencil with doodled children playing on it

A clean white-to-light-grey background with a photographic yellow pencil lying diagonally and casting a soft shadow. Simple black line-drawn cartoon kids sit on, dance along and climb the pencil, with sketchy spark lines at the tip. Royal blue is the only accent colour, and the overall look is airy and minimal, mixing a photo with doodles.

Palette

#f5f5f5
#e4e5e8
#ced1e0
#b4bddd
#a47d3a

Layout: Logo at top left and social icons at top right; a large script greeting and a two-line italic quote are centred in the upper third. A diagonal pencil crosses the lower half against wide white space, with the URL at the bottom left.
Typography: Flowing royal-blue handwritten script for the greeting; a casual italic handwriting face for the quote; small blue sans for the URL and handle.

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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Real yellow pencil with doodled children playing on it.
- Look and feel: A clean white-to-light-grey background with a photographic yellow pencil lying diagonally and casting a soft shadow. Simple black line-drawn cartoon kids sit on, dance along and climb the pencil, with sketchy spark lines at the tip. Royal blue is the only accent colour, and the overall look is airy and minimal, mixing a photo with doodles.
- Layout: Logo at top left and social icons at top right; a large script greeting and a two-line italic quote are centred in the upper third. A diagonal pencil crosses the lower half against wide white space, with the URL at the bottom left.
- Typography: Flowing royal-blue handwritten script for the greeting; a casual italic handwriting face for the quote; small blue sans for the URL and handle.
- Colours: #f5f5f5, #e4e5e8, #ced1e0, #b4bddd, #a47d3a (background #f5f5f5, text #a47d3a, accent #a47d3a).
- Mood and details: cheerful, light, inspiring, pencil, doodle children, line art.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/432767845466904683-e7d65c2b28a9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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