Black silhouette of a walking elderly man with a staff

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Gandhi Jayanti · Instagram post · Reference

Black silhouette of a walking elderly man with a staff

The background is a flat, saturated sunflower yellow with no texture. A solid black silhouette of a bald, shawl-draped man walking with a long staff is drawn in with a few fine interior lines for the folds of the cloth. Everything is black on yellow for maximum contrast, and the headline is a witty twist on a Hindi proverb. The finish is clean vector with no gradients.

Palette

#fec902
#deb216
#1a1921
#b9961c
#3f3620
#7f671d

Layout: A left-facing walking silhouette sits on the left, and a heavy four-line headline stacks tightly to its right, together filling the upper two-thirds. A thin horizontal rule runs across the bottom, with the greeting on the left and the logo and URL on the right, leaving plenty of empty yellow space.
Typography: Condensed ultra-bold black grotesque caps, tightly leaded; small tracked medium sans for the greeting; heavy sans logo

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Black silhouette of a walking elderly man with a staff.
- Look and feel: The background is a flat, saturated sunflower yellow with no texture. A solid black silhouette of a bald, shawl-draped man walking with a long staff is drawn in with a few fine interior lines for the folds of the cloth. Everything is black on yellow for maximum contrast, and the headline is a witty twist on a Hindi proverb. The finish is clean vector with no gradients.
- Layout: A left-facing walking silhouette sits on the left, and a heavy four-line headline stacks tightly to its right, together filling the upper two-thirds. A thin horizontal rule runs across the bottom, with the greeting on the left and the logo and URL on the right, leaving plenty of empty yellow space.
- Typography: Condensed ultra-bold black grotesque caps, tightly leaded; small tracked medium sans for the greeting; heavy sans logo
- Colours: #fec902, #deb216, #1a1921, #b9961c, #3f3620, #7f671d (background #fec902, text #1a1921, accent #b9961c).
- Mood and details: witty, bold, respectful, walking silhouette with staff, paper plane logo, thin rule line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/431219733085788222-72f5ea10bfa1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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