Brown paper takeaway bag folded into a bunny-ear shape

Reference found on Pinterest, saved by Nicole LaRue. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Poster · Reference

Brown paper takeaway bag folded into a bunny-ear shape

A seamless lavender-purple studio backdrop with a soft vignette. A brown kraft takeaway bag stands in the centre, its top corner folded up and over so it looks like a single floppy bunny ear. Soft key light from the right casts a long shadow to the left. The yellow logo arches printed on the bag's side are the only warm accent, and the whole piece relies on one visual pun with almost no copy.

Palette

#927bb2
#a48fc1
#8068a1
#6d558f
#584277
#774024

Layout: The single product sits centred on a seamless backdrop with lots of empty space above it. A small greeting and logo lock-up sit in the bottom-right corner.
Typography: Condensed white sans-serif caps, set small next to the logo mark.

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photographic
minimal
paper takeaway bag
bunny ear fold
studio shadow
witty
playful
clean

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Design an original Easter poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1485 px (same shape as the reference).

Art direction to follow:
- The idea: Brown paper takeaway bag folded into a bunny-ear shape.
- Look and feel: A seamless lavender-purple studio backdrop with a soft vignette. A brown kraft takeaway bag stands in the centre, its top corner folded up and over so it looks like a single floppy bunny ear. Soft key light from the right casts a long shadow to the left. The yellow logo arches printed on the bag's side are the only warm accent, and the whole piece relies on one visual pun with almost no copy.
- Layout: The single product sits centred on a seamless backdrop with lots of empty space above it. A small greeting and logo lock-up sit in the bottom-right corner.
- Typography: Condensed white sans-serif caps, set small next to the logo mark.
- Colours: #927bb2, #a48fc1, #8068a1, #6d558f, #584277, #774024 (background #584277, text #a48fc1, accent #6d558f).
- Mood and details: witty, playful, clean, paper takeaway bag, bunny ear fold, studio shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/42995371436669889-c2538ca8d3cb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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