Necktie-shaped compartment tray of Nigerian food on a green suit

Reference found on Pinterest, saved by Caeser Bassim. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Necktie-shaped compartment tray of Nigerian food on a green suit

A surreal composite where a dad's emerald green suit becomes the backdrop and his necktie is a black compartment tray filled with grilled chicken with lemon, jollof rice, vegetable rice, puff-puff and fish. Tiny scale figures of a family perched on stools feed from the tray, adding charm and story. Soft studio lighting, rich saturated food colour against the monochrome green, and subtle steam create an appetising, premium finish.

Palette

#243910
#0e1707
#396821
#754825
#78975e
#e9ebdc

Layout: A cropped green suit and white shirt fill the frame with a tie-shaped food tray running down the center as hero; logo top-left, sketchy greeting mid-left, tagline mid-right, miniature family figures eating at the tray's base, and three pill-shaped contact buttons along the bottom.
Typography: Hand-drawn outlined hatched lettering with a thin script 'Happy' in light green; clean geometric sans for the tagline with a yellow accent line; rounded sans in pill buttons.

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3d
photographic
playful
necktie-shaped food tray
green suit
grilled chicken
jollof rice
puff-puff
miniature family figures
playful
festive
appetizing

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Necktie-shaped compartment tray of Nigerian food on a green suit.
- Look and feel: A surreal composite where a dad's emerald green suit becomes the backdrop and his necktie is a black compartment tray filled with grilled chicken with lemon, jollof rice, vegetable rice, puff-puff and fish. Tiny scale figures of a family perched on stools feed from the tray, adding charm and story. Soft studio lighting, rich saturated food colour against the monochrome green, and subtle steam create an appetising, premium finish.
- Layout: A cropped green suit and white shirt fill the frame with a tie-shaped food tray running down the center as hero; logo top-left, sketchy greeting mid-left, tagline mid-right, miniature family figures eating at the tray's base, and three pill-shaped contact buttons along the bottom.
- Typography: Hand-drawn outlined hatched lettering with a thin script 'Happy' in light green; clean geometric sans for the tagline with a yellow accent line; rounded sans in pill buttons.
- Colours: #243910, #0e1707, #396821, #754825, #78975e, #e9ebdc (background #243910, text #e9ebdc, accent #396821).
- Mood and details: playful, festive, appetizing, necktie-shaped food tray, green suit, grilled chicken, jollof rice, puff-puff, miniature family figures.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/426364289747332235-94437b346011.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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