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Easter · Story · Reference
Easter Story: Red Easter egg cracking to reveal concrete inside
A seamless off-white studio backdrop with soft, diffused top lighting and a gentle contact shadow. A glossy coral-red egg is peeling away in the middle to show a grey, porous concrete core, which is a visual pun on the brand's building material. Small red shell chips are scattered on the floor for realism. The finish is a crisp, photoreal product shot with a restrained two-colour palette of red and grey.
Reference image for inspiration. Editable source files are not included.
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