Monochrome Dubai skyline with Burj Khalifa rising through large 2025 numerals

Reference found on Pinterest, saved by Diya Parmar. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Monochrome Dubai skyline with Burj Khalifa rising through large 2025 numerals

Off-white textured paper background with a grayscale photographic city skyline rising from the bottom edge. The tallest tower pierces the gap between oversized silvery year numerals and carries a single small coloured flag at its top, the only saturated element apart from the yellow accent. Faint line-drawn firework bursts and tiny birds are scattered in the sky. The finish is soft, desaturated and editorial, with lots of breathing room.

Palette

#e9e9eb
#555351
#3a3936
#d0cfce
#787673
#222220

Layout: Logo sits top-left; a small centred two-line greeting sits in the upper third over wide negative space. The bottom half holds a grayscale city skyline with the central tower cutting through huge gradient-grey 2025 numerals.
Typography: Clean geometric sans for the tagline, with letter-spaced sans for the greeting and a mustard-yellow accent on 'New Year'. The year is set in huge thin-stroke rounded sans numerals with a grey gradient.

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Monochrome Dubai skyline with Burj Khalifa rising through large 2025 numerals.
- Look and feel: Off-white textured paper background with a grayscale photographic city skyline rising from the bottom edge. The tallest tower pierces the gap between oversized silvery year numerals and carries a single small coloured flag at its top, the only saturated element apart from the yellow accent. Faint line-drawn firework bursts and tiny birds are scattered in the sky. The finish is soft, desaturated and editorial, with lots of breathing room.
- Layout: Logo sits top-left; a small centred two-line greeting sits in the upper third over wide negative space. The bottom half holds a grayscale city skyline with the central tower cutting through huge gradient-grey 2025 numerals.
- Typography: Clean geometric sans for the tagline, with letter-spaced sans for the greeting and a mustard-yellow accent on 'New Year'. The year is set in huge thin-stroke rounded sans numerals with a grey gradient.
- Colours: #e9e9eb, #555351, #3a3936, #d0cfce, #787673, #222220 (background #e9e9eb, text #222220, accent #222220).
- Mood and details: aspirational, calm, elegant, skyscraper skyline, national flag, fireworks sketches, oversized year numerals, birds.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/42362052739594698-1711a760f2eb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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