Repeated cutouts of one footballer running across giant word

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Instagram post · Reference

Repeated cutouts of one footballer running across giant word

The background is a flat, saturated sky blue with a subtle vignette. Huge white letterforms are skewed in 3D perspective so they read as a painted ground surface. Small repeated player cutouts with soft cast shadows are scattered across the word to suggest distance covered. The palette is limited to blue and white with no other colour. The finish is crisp and graphic.

Palette

#0783cc
#fbfbfb
#0772b2
#68aed5
#d8e5eb
#a8c9dc

Layout: A giant white word lies in perspective across a blue field like pitch markings and fills the frame diagonally. Six cutouts of the same player dribble across the letters. Curved caption text and an outlined pill with the stat sit in the lower centre, the club logo is top centre, the player credit top-left, and fine print bottom-right.
Typography: Ultra-condensed bold white sans caps in extreme perspective; widely tracked small sans caps along an arc; bold rounded sans numerals inside an outlined capsule.

All creative ads for sports clubs, academies and events

typographic
photographic
minimal
bright
giant perspective letters
repeated player cutouts
football
curved text
outlined pill
bold
energetic
celebratory

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Repeated cutouts of one footballer running across giant word.
- Look and feel: The background is a flat, saturated sky blue with a subtle vignette. Huge white letterforms are skewed in 3D perspective so they read as a painted ground surface. Small repeated player cutouts with soft cast shadows are scattered across the word to suggest distance covered. The palette is limited to blue and white with no other colour. The finish is crisp and graphic.
- Layout: A giant white word lies in perspective across a blue field like pitch markings and fills the frame diagonally. Six cutouts of the same player dribble across the letters. Curved caption text and an outlined pill with the stat sit in the lower centre, the club logo is top centre, the player credit top-left, and fine print bottom-right.
- Typography: Ultra-condensed bold white sans caps in extreme perspective; widely tracked small sans caps along an arc; bold rounded sans numerals inside an outlined capsule.
- Colours: #0783cc, #fbfbfb, #0772b2, #68aed5, #d8e5eb, #a8c9dc (background #0783cc, text #fbfbfb, accent #68aed5).
- Mood and details: bold, energetic, celebratory, giant perspective letters, repeated player cutouts, football, curved text, outlined pill.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/422281213096755-86d676becf26.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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