Plate of thinly sliced Iberian ham held up by a hand from below

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Instagram post · Reference

Plate of thinly sliced Iberian ham held up by a hand from below

Flat deep burgundy background with crisp, hard directional light casting a strong shadow from the plate. A cream oval plate with an orange rim is piled with glossy marbled ham slices as the focal point. The tonal red-on-maroon palette is broken only by the cream plate and a floral-print sleeve. The finish is editorial and punchy.

Palette

#61121d
#752128
#c8392a
#490a0f
#eddcbf
#d69170

Layout: Giant condensed red letters fill the top and bottom halves, with an oval plate centred over them and partially covering the type. A hand rises from the bottom centre, and a small spaced-out tagline runs across the bottom in three parts.
Typography: Ultra-condensed heavy rounded sans display in tomato red; small monospaced caps in cream for the tagline; hand-lettered script around the plate rim

All creative ads for restaurants and cafes, food and beverage brands

photographic
typographic
bright
jamon plate
hand holding plate
oversized type
hard shadow
floral sleeve
bold
appetizing
confident

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Plate of thinly sliced Iberian ham held up by a hand from below.
- Look and feel: Flat deep burgundy background with crisp, hard directional light casting a strong shadow from the plate. A cream oval plate with an orange rim is piled with glossy marbled ham slices as the focal point. The tonal red-on-maroon palette is broken only by the cream plate and a floral-print sleeve. The finish is editorial and punchy.
- Layout: Giant condensed red letters fill the top and bottom halves, with an oval plate centred over them and partially covering the type. A hand rises from the bottom centre, and a small spaced-out tagline runs across the bottom in three parts.
- Typography: Ultra-condensed heavy rounded sans display in tomato red; small monospaced caps in cream for the tagline; hand-lettered script around the plate rim
- Colours: #61121d, #752128, #c8392a, #490a0f, #eddcbf, #d69170 (background #61121d, text #eddcbf, accent #c8392a).
- Mood and details: bold, appetizing, confident, jamon plate, hand holding plate, oversized type, hard shadow, floral sleeve.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/422281212676954-2d31482da0f4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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