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Poster · Reference
Poster: Ride-hailing brand identity and campaign system shown through typography, city imagery, and billboard applications
A stark black-and-white identity board is punctuated by electric blue guide lines and occasional photographic color. Oversized lettering, modular white rectangles, cropped statements, and alignment grids create a disciplined editorial rhythm. The bottom section layers urban aerial photographs and billboard applications to show the system in context. The finish is clean, graphic, flexible, and highly recognizable without relying on decorative ornament.
Reference image for inspiration. Editable source files are not included.
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