Gift box built from a grid of red flat icons spelling a hidden message

Reference found on Pinterest, saved by xiaonan123. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Email design · Reference

Gift box built from a grid of red flat icons spelling a hidden message

Flat kraft-paper beige background scattered with white snowflakes of varying sizes. The hero is a single-colour red gift box made of a patchwork of tiny flat icons and letters (mustache, star, pencil, ornament, arrows) that together spell a message, topped with a hand-drawn curling ribbon bow. It has a two-colour print feel, red on kraft, with neat dotted dividers and generous spacing that give it a handcrafted studio-greeting tone.

Palette

#e5c99a
#dab68f
#c2ad8a
#e49277
#e2373b
#e36c5f

Layout: Tall centred email: small circular logo at top, big red condensed headline, short serif intro, then a central illustrated gift box with a looping ribbon bow, followed by centred paragraphs of body copy; dotted separators divide the sections.
Typography: Bold condensed sans caps in red for the headline; slab-style serif body in dark brown, centred.

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Design an original Christmas email design for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 600 px wide.

Art direction to follow:
- The idea: Gift box built from a grid of red flat icons spelling a hidden message.
- Look and feel: Flat kraft-paper beige background scattered with white snowflakes of varying sizes. The hero is a single-colour red gift box made of a patchwork of tiny flat icons and letters (mustache, star, pencil, ornament, arrows) that together spell a message, topped with a hand-drawn curling ribbon bow. It has a two-colour print feel, red on kraft, with neat dotted dividers and generous spacing that give it a handcrafted studio-greeting tone.
- Layout: Tall centred email: small circular logo at top, big red condensed headline, short serif intro, then a central illustrated gift box with a looping ribbon bow, followed by centred paragraphs of body copy; dotted separators divide the sections.
- Typography: Bold condensed sans caps in red for the headline; slab-style serif body in dark brown, centred.
- Colours: #e5c99a, #dab68f, #c2ad8a, #e49277, #e2373b, #e36c5f (background #e5c99a, text #e2373b, accent #e36c5f).
- Mood and details: witty, warm, crafty, gift box, ribbon bow, snowflakes, geometric icon grid, mustache, candy cane.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/422281209936360-c0149896234a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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