Top-down view of a smiling winter-clad crowd looking up amid confetti

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New Year · Instagram post · Reference

Top-down view of a smiling winter-clad crowd looking up amid confetti

This is a bird's-eye illustration of a dense crowd standing on a periwinkle-blue ground, all looking up at the viewer and smiling, some waving or holding phones and coffee. They wear puffer and fur-trimmed jackets in mustard, red, green, charcoal and cream, along with beanies and scarves. Rectangular confetti in yellow, pink and white is scattered over everyone. The flat vector shapes have a subtle grainy texture and soft shading, giving a cosy, friendly feel.

Palette

#d7ac80
#ece8de
#533a31
#6881b2
#ba6245
#646a5a

Layout: A full-bleed illustrated crowd fills the middle, framed by an off-white band at the top holding the countdown and a band at the bottom holding the greeting. Both text lines run edge to edge.
Typography: Heavy black geometric sans in all caps, set tight and wide enough to span the full width of the frame.

illustrated
playful
flat
bright
crowd of people
confetti
winter jackets
smartphones
countdown numbers
joyful
celebratory
communal

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Top-down view of a smiling winter-clad crowd looking up amid confetti.
- Look and feel: This is a bird's-eye illustration of a dense crowd standing on a periwinkle-blue ground, all looking up at the viewer and smiling, some waving or holding phones and coffee. They wear puffer and fur-trimmed jackets in mustard, red, green, charcoal and cream, along with beanies and scarves. Rectangular confetti in yellow, pink and white is scattered over everyone. The flat vector shapes have a subtle grainy texture and soft shading, giving a cosy, friendly feel.
- Layout: A full-bleed illustrated crowd fills the middle, framed by an off-white band at the top holding the countdown and a band at the bottom holding the greeting. Both text lines run edge to edge.
- Typography: Heavy black geometric sans in all caps, set tight and wide enough to span the full width of the frame.
- Colours: #d7ac80, #ece8de, #533a31, #6881b2, #ba6245, #646a5a (background #ece8de, text #533a31, accent #ba6245).
- Mood and details: joyful, celebratory, communal, crowd of people, confetti, winter jackets, smartphones, countdown numbers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/422281207364389-6de8cbab9f5e.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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