Shadow of a father in a cap holding a child on a wall

Reference found on Pinterest, saved by Delaney Feezell. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Carousel · Reference

Shadow of a father in a cap holding a child on a wall

Warm beige stucco wall with a rough texture, lit by hard sunlight that casts a soft-edged grey shadow of a man in a cap lifting a toddler with outstretched arms. The film-like, slightly faded grading gives it a nostalgic, candid feel. The shadow is the focal point, and the small cream text sits over it for contrast. There is no graphic decoration beyond the photo, and the finish is matte and quiet.

Palette

#cbc3b7
#73776d
#b2aa94
#858477
#9b9683

Layout: A full-bleed photo of a soft grey shadow on a beige wall fills the frame. A small left-aligned headline with a lowercase subline and arrow sits near the middle, over the shadow's torso, and the wall around it is left open.
Typography: Bold geometric sans caps in cream for the headline; small lowercase geometric sans subline with a thin arrow.

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photographic
minimal
shadow silhouette
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swipe arrow
nostalgic
tender
understated

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Design an original Father's Day Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 4 slides that share one style.

Art direction to follow:
- The idea: Shadow of a father in a cap holding a child on a wall.
- Look and feel: Warm beige stucco wall with a rough texture, lit by hard sunlight that casts a soft-edged grey shadow of a man in a cap lifting a toddler with outstretched arms. The film-like, slightly faded grading gives it a nostalgic, candid feel. The shadow is the focal point, and the small cream text sits over it for contrast. There is no graphic decoration beyond the photo, and the finish is matte and quiet.
- Layout: A full-bleed photo of a soft grey shadow on a beige wall fills the frame. A small left-aligned headline with a lowercase subline and arrow sits near the middle, over the shadow's torso, and the wall around it is left open.
- Typography: Bold geometric sans caps in cream for the headline; small lowercase geometric sans subline with a thin arrow.
- Colours: #cbc3b7, #73776d, #b2aa94, #858477, #9b9683 (background #cbc3b7, text #73776d, accent #73776d).
- Mood and details: nostalgic, tender, understated, shadow silhouette, textured stucco wall, swipe arrow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4222193396260274-01-d25f286a9db2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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