Tiny illustrated revellers playing Holi on giant HOLI letters

Reference found on Pinterest, saved by Sachin Bongale. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Holi · Carousel · Reference

Tiny illustrated revellers playing Holi on giant HOLI letters

The background is a deep plum-purple with a faint triangular geometric pattern. Chunky off-white 3D-ish letters carry soft shadows and splashes of coloured powder. Flat-vector figures in bright kurtas throw gulal, wave dupattas and play a dhol. Strings of multicolour bunting and scattered confetti triangles tie the scene together.

Palette

#4c1246
#dcdbca
#623052
#ada29f

Layout: Oversized off-white HOLI letters span the centre with small figures standing on and inside them; a widely tracked tagline sits below, a circular logo top-left, social icons top-right, a next-arrow button bottom-right and the URL bottom-centre. There is plenty of empty purple space above and below.
Typography: Heavy geometric sans caps for the hero word; thin, widely letter-spaced lowercase sans in muted magenta for the tagline

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energetic

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Design an original Holi Instagram carousel for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px per slide. Make 5 slides that share one style.

Art direction to follow:
- The idea: Tiny illustrated revellers playing Holi on giant HOLI letters.
- Look and feel: The background is a deep plum-purple with a faint triangular geometric pattern. Chunky off-white 3D-ish letters carry soft shadows and splashes of coloured powder. Flat-vector figures in bright kurtas throw gulal, wave dupattas and play a dhol. Strings of multicolour bunting and scattered confetti triangles tie the scene together.
- Layout: Oversized off-white HOLI letters span the centre with small figures standing on and inside them; a widely tracked tagline sits below, a circular logo top-left, social icons top-right, a next-arrow button bottom-right and the URL bottom-centre. There is plenty of empty purple space above and below.
- Typography: Heavy geometric sans caps for the hero word; thin, widely letter-spaced lowercase sans in muted magenta for the tagline
- Colours: #4c1246, #dcdbca, #623052, #ada29f (background #4c1246, text #dcdbca, accent #623052).
- Mood and details: festive, joyful, energetic, giant letterforms, dancing figures, bunting flags, colour powder splashes, dhol drummer, confetti.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/421297740159546991-01-bd6c0086a48d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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