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Flyer · Reference

Flyer: Tear-off flyer where hair-fringe tabs reveal a face beneath

This is a guerrilla print flyer on white paper, photographed in daylight on weathered wooden utility poles. The hero is a photo of a head with long, straight chestnut hair and a full fringe that covers the face. The fringe strips double as tear-off contact tabs, so as people tear them off, a wide-eyed, grimacing face behind the hair shows through more and more. The finish is plain and deadpan so the interactive idea does the work.

Reference image for inspiration. Editable source files are not included.