Iced cookie letters spelling a thank-you greeting on a green textured surface

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Thanksgiving · Poster · Reference

Iced cookie letters spelling a thank-you greeting on a green textured surface

The scene is a top-down flat lay on a sage-green textured plaster surface. Gingerbread cookies with red, orange and yellow icing spell the greeting, surrounded by turkey, pumpkin and acorn cookies. The bottom edge holds an espresso cup, cinnamon sticks, star anise, coffee beans and orange chrysanthemums. The soft, even light gives warm autumn tones and a tactile, homemade finish.

Palette

#768368
#8ea385
#604b34
#cf6c33
#ab3b30
#e99a50

Layout: This is a magazine cover with the masthead at the top centre and cover lines in the top corners. Cookie letters fill the middle across two rows, and the dek sits bottom-right. Coffee and spices anchor the bottom-left.
Typography: The masthead is condensed bold sans in a red block. The cover lines are in a small condensed sans in caps, and the dek is a quirky rounded display face. The hero lettering is made of icing-filled cookie letterforms.

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Design an original Thanksgiving poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1258 px (same shape as the reference).

Art direction to follow:
- The idea: Iced cookie letters spelling a thank-you greeting on a green textured surface.
- Look and feel: The scene is a top-down flat lay on a sage-green textured plaster surface. Gingerbread cookies with red, orange and yellow icing spell the greeting, surrounded by turkey, pumpkin and acorn cookies. The bottom edge holds an espresso cup, cinnamon sticks, star anise, coffee beans and orange chrysanthemums. The soft, even light gives warm autumn tones and a tactile, homemade finish.
- Layout: This is a magazine cover with the masthead at the top centre and cover lines in the top corners. Cookie letters fill the middle across two rows, and the dek sits bottom-right. Coffee and spices anchor the bottom-left.
- Typography: The masthead is condensed bold sans in a red block. The cover lines are in a small condensed sans in caps, and the dek is a quirky rounded display face. The hero lettering is made of icing-filled cookie letterforms.
- Colours: #768368, #8ea385, #604b34, #cf6c33, #ab3b30, #e99a50 (background #768368, text #604b34, accent #ab3b30).
- Mood and details: warm, cozy, grateful, iced sugar cookies, turkey cookie, pumpkin cookie, acorn, coffee cup, cinnamon sticks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/420171840254629426-ec911e662ba8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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