Egg-shaped giant coffee bean emerging from a cracked white eggshell

Reference found on Pinterest, saved by Leslie. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Poster · Reference

Egg-shaped giant coffee bean emerging from a cracked white eggshell

Rich mustard-to-caramel gradient background with a soft vignette and a lighter centre. A macro-textured roasted coffee bean shaped like an egg rises out of the bottom half of a cracked white shell, with a few shell fragments scattered around it and soft contact shadows. Warm studio lighting brings out the bean's surface texture. The product packshot at the bottom corner anchors the brand.

Palette

#7a5422
#886127
#b18538
#9b7232
#623a27
#3f2116

Layout: The bean-egg is centred slightly above the middle with a small centred greeting beneath it. A product jar sits in the bottom-left corner and the logo in the bottom-right, leaving generous negative space.
Typography: Clean bold white sans for the greeting; brand logotype in white sans caps

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photographic
minimal
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coffee bean as egg
cracked eggshell
shell fragments
product jar
warm
clever
premium

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Design an original Easter poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Egg-shaped giant coffee bean emerging from a cracked white eggshell.
- Look and feel: Rich mustard-to-caramel gradient background with a soft vignette and a lighter centre. A macro-textured roasted coffee bean shaped like an egg rises out of the bottom half of a cracked white shell, with a few shell fragments scattered around it and soft contact shadows. Warm studio lighting brings out the bean's surface texture. The product packshot at the bottom corner anchors the brand.
- Layout: The bean-egg is centred slightly above the middle with a small centred greeting beneath it. A product jar sits in the bottom-left corner and the logo in the bottom-right, leaving generous negative space.
- Typography: Clean bold white sans for the greeting; brand logotype in white sans caps
- Colours: #7a5422, #886127, #b18538, #9b7232, #623a27, #3f2116 (background #7a5422, text #3f2116, accent #b18538).
- Mood and details: warm, clever, premium, coffee bean as egg, cracked eggshell, shell fragments, product jar.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/418553359141680381-bbb5d7dd4de4.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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