Minimal flat eye peeking over a horizon line

Reference found on Pinterest, saved by Dirk Petzold. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Minimal flat eye peeking over a horizon line

A flat, solid pumpkin-orange sheet shown as a poster mockup on a dark slate background with a soft drop shadow. The focal point is a stylised eye in black, white and burnt orange, with curved lid lines, rising from a thin black horizon line. The style is Swiss modernist: no texture or gradients, off-white type and graphic shapes only.

Palette

#e96d32
#2c3140
#15181d
#79432b
#e69c74

Layout: The headline and a small stacked info block are left-aligned in the top-left. A single flat eye sits centred just below the middle, and a line of tiny body text runs along the bottom, leaving lots of empty orange space.
Typography: Bold grotesque sans in Swiss-poster style for the headline; small bold sans for the details; tiny sans for the footer text

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1192 px (same shape as the reference).

Art direction to follow:
- The idea: Minimal flat eye peeking over a horizon line.
- Look and feel: A flat, solid pumpkin-orange sheet shown as a poster mockup on a dark slate background with a soft drop shadow. The focal point is a stylised eye in black, white and burnt orange, with curved lid lines, rising from a thin black horizon line. The style is Swiss modernist: no texture or gradients, off-white type and graphic shapes only.
- Layout: The headline and a small stacked info block are left-aligned in the top-left. A single flat eye sits centred just below the middle, and a line of tiny body text runs along the bottom, leaving lots of empty orange space.
- Typography: Bold grotesque sans in Swiss-poster style for the headline; small bold sans for the details; tiny sans for the footer text
- Colours: #e96d32, #2c3140, #15181d, #79432b, #e69c74 (background #2c3140, text #e69c74, accent #e96d32).
- Mood and details: eerie, modernist, playful, peeking eye, eyelid arcs.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/41799102787119591-a26db14c8598.webp (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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