White postage stamp with two stylised taupe horses

Reference found on Pinterest, saved by Rebecca Elfast. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

White postage stamp with two stylised taupe horses

The background is deep crimson ribbed or corduroy-textured paper filling the whole frame, lit evenly with a soft tactile feel. The focal point is a white perforated-edge postage stamp with a subtle shadow, holding two mirrored, geometric, cut-paper horses in beige and taupe. The restrained palette of red, white and warm neutrals gives it a refined, gift-like, premium feel. All type is white, small and quiet.

Palette

#8d0a14
#e3dfdc
#cec2ba
#a3454c
#bfa299
#b67075

Layout: The serif greeting is centred in the upper third above a large centred perforated stamp, with generous red margins all round. Small sans text sits in the corners: a tagline top left, the logo top right, a question right-aligned bottom right, the year bottom left and the zodiac characters bottom right.
Typography: Classic high-contrast serif caps with wide tracking for the greeting; small light grotesk sans for supporting lines, with letterspaced numerals; white script logo

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: White postage stamp with two stylised taupe horses.
- Look and feel: The background is deep crimson ribbed or corduroy-textured paper filling the whole frame, lit evenly with a soft tactile feel. The focal point is a white perforated-edge postage stamp with a subtle shadow, holding two mirrored, geometric, cut-paper horses in beige and taupe. The restrained palette of red, white and warm neutrals gives it a refined, gift-like, premium feel. All type is white, small and quiet.
- Layout: The serif greeting is centred in the upper third above a large centred perforated stamp, with generous red margins all round. Small sans text sits in the corners: a tagline top left, the logo top right, a question right-aligned bottom right, the year bottom left and the zodiac characters bottom right.
- Typography: Classic high-contrast serif caps with wide tracking for the greeting; small light grotesk sans for supporting lines, with letterspaced numerals; white script logo
- Colours: #8d0a14, #e3dfdc, #cec2ba, #a3454c, #bfa299, #b67075 (background #8d0a14, text #e3dfdc, accent #a3454c).
- Mood and details: elegant, calm, warm, postage stamp, stylised horses, ribbed red paper texture, zodiac horse.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/41658365299237702-5e18f111e1fd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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