HOLI spelled with a well, well shaft, tap pipe and woman carrying water

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Holi · Instagram post · Reference

HOLI spelled with a well, well shaft, tap pipe and woman carrying water

A beige cracked dry-earth texture fills the whole frame, with a soft pale vignette behind the central word. Cut-out photos stand in for letters: a stone well with a pulley for H, a top-down view of a deep well shaft for O, a rusty tap pipe bent into L, and a woman in a pink sari carrying a clay pot for I. The palette stays muted and earthy, broken only by red and maroon accents, which makes a water-scarcity message out of a festival greeting.

Palette

#dfcdbf
#d2b9aa
#eae0d5
#c59d93
#ad7b74
#855b53

Layout: Centred stack: photo-object wordmark spelling HOLI sits mid-upper, then a red script greeting, bold maroon caps headline and a two-line body message. Logo top right; social icons bottom left, studio label bottom centre, QR code and phone number bottom right, with generous empty texture all around.
Typography: Flowing red brush script for the greeting; heavy maroon sans caps for the headline; light grey humanist sans body with key words picked out in bold maroon.

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: HOLI spelled with a well, well shaft, tap pipe and woman carrying water.
- Look and feel: A beige cracked dry-earth texture fills the whole frame, with a soft pale vignette behind the central word. Cut-out photos stand in for letters: a stone well with a pulley for H, a top-down view of a deep well shaft for O, a rusty tap pipe bent into L, and a woman in a pink sari carrying a clay pot for I. The palette stays muted and earthy, broken only by red and maroon accents, which makes a water-scarcity message out of a festival greeting.
- Layout: Centred stack: photo-object wordmark spelling HOLI sits mid-upper, then a red script greeting, bold maroon caps headline and a two-line body message. Logo top right; social icons bottom left, studio label bottom centre, QR code and phone number bottom right, with generous empty texture all around.
- Typography: Flowing red brush script for the greeting; heavy maroon sans caps for the headline; light grey humanist sans body with key words picked out in bold maroon.
- Colours: #dfcdbf, #d2b9aa, #eae0d5, #c59d93, #ad7b74, #855b53 (background #d2b9aa, text #855b53, accent #ad7b74).
- Mood and details: thoughtful, earnest, warm, dry cracked earth, village well, water tap, woman with water pot, object-letterforms.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/41587996551773157-67b9be4418a0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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