Winding highways forming a bow and arrow, with a white car as the arrowhead

Reference found on Pinterest, saved by pavi gkms. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Winding highways forming a bow and arrow, with a white car as the arrowhead

A pale grey seamless background carries a surreal photo-montage. A curving elevated highway with suspension bridges and a city skyline at its ends bends into the bow, a straight expressway forms the arrow shaft and a roadside strip forms the bowstring. A glossy white sedan points down-left as the arrowhead and is the focal point. Flying birds and small roadside details add depth. The soft, even daylight gives it a clean, premium finish.

Palette

#e6e7e9
#c5c8ca
#686c6a
#545855
#a2a4a5
#808481

Layout: The logo sits top left. A large photo-collage bow and arrow fills the upper two-thirds on a diagonal, with the car arrowhead pointing to the lower left. The centred greeting, body line and URL are stacked at the bottom, with plenty of pale grey space around them.
Typography: Thin, widely tracked sans caps over a bold sans heading; small neutral sans for the body and URL; all set in dark grey.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Winding highways forming a bow and arrow, with a white car as the arrowhead.
- Look and feel: A pale grey seamless background carries a surreal photo-montage. A curving elevated highway with suspension bridges and a city skyline at its ends bends into the bow, a straight expressway forms the arrow shaft and a roadside strip forms the bowstring. A glossy white sedan points down-left as the arrowhead and is the focal point. Flying birds and small roadside details add depth. The soft, even daylight gives it a clean, premium finish.
- Layout: The logo sits top left. A large photo-collage bow and arrow fills the upper two-thirds on a diagonal, with the car arrowhead pointing to the lower left. The centred greeting, body line and URL are stacked at the bottom, with plenty of pale grey space around them.
- Typography: Thin, widely tracked sans caps over a bold sans heading; small neutral sans for the body and URL; all set in dark grey.
- Colours: #e6e7e9, #c5c8ca, #686c6a, #545855, #a2a4a5, #808481 (background #e6e7e9, text #545855, accent #545855).
- Mood and details: triumphant, clever, aspirational, bow and arrow, highway roads, city skyline, suspension bridge, birds, car.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4151824652482973-9624d4e5b8b5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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