Pencil shaped like a trishul replacing the letter I

Reference found on Pinterest, saved by Shraddha Bilwal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Pencil shaped like a trishul replacing the letter I

A pure white background carries a single visual pun: a glossy yellow pencil topped with a golden trident stands in for one letter of the headline word. Everything else is flat charcoal type with plenty of breathing room. The only colour is the soft 3D gold of the pencil, which draws the eye. It has a clean, gallery-like minimal finish with thin divider rules.

Palette

#ffffff
#edecea
#d2d2d2

Layout: The centred wordmark-style headline sits in the middle, with a small tracked kicker line above it. The greeting sits below under a short rule, and the brand appears at the bottom beneath a full-width hairline. Most of the canvas is white space.
Typography: Large geometric sans caps in charcoal, a bold tracked small-caps kicker and a light sans for the greeting and brand

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Pencil shaped like a trishul replacing the letter I.
- Look and feel: A pure white background carries a single visual pun: a glossy yellow pencil topped with a golden trident stands in for one letter of the headline word. Everything else is flat charcoal type with plenty of breathing room. The only colour is the soft 3D gold of the pencil, which draws the eye. It has a clean, gallery-like minimal finish with thin divider rules.
- Layout: The centred wordmark-style headline sits in the middle, with a small tracked kicker line above it. The greeting sits below under a short rule, and the brand appears at the bottom beneath a full-width hairline. Most of the canvas is white space.
- Typography: Large geometric sans caps in charcoal, a bold tracked small-caps kicker and a light sans for the greeting and brand
- Colours: #ffffff, #edecea, #d2d2d2 (background #ffffff, text #d2d2d2, accent #d2d2d2).
- Mood and details: clever, clean, modern, trishul, pencil.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/41376890327651305-417d53f15e6a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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