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Gandhi Jayanti · Instagram post · Reference

Wordmark whose middle letters form round spectacles

A solid flat charcoal-grey background with no texture. The focal point is a clever letterform: two white round lenses with small glint arcs and side temples, built into the word. The rest of the type is a subtle tone-on-tone grey. A white page-curl effect in the lower right corner reveals a multicolour dotted-sphere logo.

Palette

#676767
#767676

Layout: A flat mid-grey square with the lowercase word centred. Its middle letters are drawn in white as round spectacles with lens highlights, while the outer letters fade into lighter grey. A bilingual tagline is centred below, and a page curl in the bottom right corner reveals a small colourful logo.
Typography: Rounded geometric lowercase sans for the word, with the white spectacle letters in a monoline stroke; the tagline pairs a grey geometric sans with bold white Devanagari words.

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Wordmark whose middle letters form round spectacles.
- Look and feel: A solid flat charcoal-grey background with no texture. The focal point is a clever letterform: two white round lenses with small glint arcs and side temples, built into the word. The rest of the type is a subtle tone-on-tone grey. A white page-curl effect in the lower right corner reveals a multicolour dotted-sphere logo.
- Layout: A flat mid-grey square with the lowercase word centred. Its middle letters are drawn in white as round spectacles with lens highlights, while the outer letters fade into lighter grey. A bilingual tagline is centred below, and a page curl in the bottom right corner reveals a small colourful logo.
- Typography: Rounded geometric lowercase sans for the word, with the white spectacle letters in a monoline stroke; the tagline pairs a grey geometric sans with bold white Devanagari words.
- Colours: #676767, #767676 (background #676767, text #767676, accent #767676).
- Mood and details: thoughtful, calm, clever, round spectacles, letterform wordplay, page curl.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/41376890327005422-5d2d7432c065.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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