Photo grid of women in holiday graphic tees among plaid gifts

Reference found on Pinterest, saved by Sonakshi Sudan. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Photo grid of women in holiday graphic tees among plaid gifts

A warm, candid photo collage of holiday apparel: sweatshirts, a dark green tee with gold script, and cream graphic tees. Gift boxes in red and green plaid with satin red bows, a lit tree and red bunting repeat the palette of red, cream and forest green. The lighting is soft indoor flash, which gives a lived-in, cosy, UGC feel. The oversized headline runs over all the photos and unifies the grid.

Palette

#cabcb1
#9a7061
#b29686
#735244
#4f3629
#a52a2d

Layout: A 2×3 grid of lifestyle and product photos fills the frame, with a huge centred stack of white caps running across the middle rows. A cream rectangular button sits bottom centre.
Typography: Heavy tight-tracked grotesk sans in all caps and off-white; small bold sans caps on the button.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Photo grid of women in holiday graphic tees among plaid gifts.
- Look and feel: A warm, candid photo collage of holiday apparel: sweatshirts, a dark green tee with gold script, and cream graphic tees. Gift boxes in red and green plaid with satin red bows, a lit tree and red bunting repeat the palette of red, cream and forest green. The lighting is soft indoor flash, which gives a lived-in, cosy, UGC feel. The oversized headline runs over all the photos and unifies the grid.
- Layout: A 2×3 grid of lifestyle and product photos fills the frame, with a huge centred stack of white caps running across the middle rows. A cream rectangular button sits bottom centre.
- Typography: Heavy tight-tracked grotesk sans in all caps and off-white; small bold sans caps on the button.
- Colours: #cabcb1, #9a7061, #b29686, #735244, #4f3629, #a52a2d (background #735244, text #cabcb1, accent #cabcb1).
- Mood and details: festive, cozy, fun, plaid gift boxes, red ribbon bows, christmas tree, graphic tees, tinsel, cookies.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/41095415345606098-80ab59348621.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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