Grid of colourful paper-cut eggs, each holding one letter

Reference found on Pinterest, saved by Cassie. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Easter · Flyer · Reference

Grid of colourful paper-cut eggs, each holding one letter

A slate-grey background with a textured, linen-like paper finish. Egg shapes in muted retro colours (sky blue, taupe, coral, mustard, olive, pink, yellow, brown, red, green, teal) look cut out of textured paper and sit on white paper borders like stickers. The even grid rhythm and the colour variety make the flyer playful and easy to scan.

Palette

#5c6167
#82b7ad
#ddd3cd
#f9f4f1
#f0c860
#92928e

Layout: A 4×4 grid of egg shapes fills the whole page. Most eggs hold one large letter spelling the headline row by row, and three eggs hold the date, venue and price details.
Typography: Large white rounded geometric sans lowercase letters; small dark-grey geometric sans caps for the details.

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typographic
playful
flat
retro
paper-cut eggs
pastel colours
grid
paper texture
cheerful
playful
friendly

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Design an original Easter flyer for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1398 px (same shape as the reference).

Art direction to follow:
- The idea: Grid of colourful paper-cut eggs, each holding one letter.
- Look and feel: A slate-grey background with a textured, linen-like paper finish. Egg shapes in muted retro colours (sky blue, taupe, coral, mustard, olive, pink, yellow, brown, red, green, teal) look cut out of textured paper and sit on white paper borders like stickers. The even grid rhythm and the colour variety make the flyer playful and easy to scan.
- Layout: A 4×4 grid of egg shapes fills the whole page. Most eggs hold one large letter spelling the headline row by row, and three eggs hold the date, venue and price details.
- Typography: Large white rounded geometric sans lowercase letters; small dark-grey geometric sans caps for the details.
- Colours: #5c6167, #82b7ad, #ddd3cd, #f9f4f1, #f0c860, #92928e (background #5c6167, text #f9f4f1, accent #f0c860).
- Mood and details: cheerful, playful, friendly, paper-cut eggs, pastel colours, grid, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/4081455905472601-8c8a28007bc2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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