Masked horror slasher holding a pink toy sand shovel

Reference found on Pinterest, saved by Tania Beaulieu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Masked horror slasher holding a pink toy sand shovel

A studio photograph of a horror-movie killer in a black hooded robe against a textured charcoal backdrop, with soft top lighting that makes the white mask glow. The one pop of colour is a bright magenta-and-yellow child's sand shovel in place of a knife, which turns the menace into a visual joke. Thin magenta rules pick up the toy's colour. The finish is moody, cinematic and restrained, with lots of dark negative space.

Palette

#171719
#212226
#33363c
#5b5b61
#b86c97

Layout: A full-height hooded masked figure fills the center-right of the portrait frame. A small centered headline floats in the dark space on the left, the logo sits top right, and a product line sits bottom left between two thin pink rules.
Typography: Small bold rounded sans headline in white; the body line is a clean sans with a bold model name, framed by magenta hairlines

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photographic
dark
minimal
ghostface mask
black hooded robe
pink toy shovel
pink rule lines
witty
eerie
playful

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1527 px (same shape as the reference).

Art direction to follow:
- The idea: Masked horror slasher holding a pink toy sand shovel.
- Look and feel: A studio photograph of a horror-movie killer in a black hooded robe against a textured charcoal backdrop, with soft top lighting that makes the white mask glow. The one pop of colour is a bright magenta-and-yellow child's sand shovel in place of a knife, which turns the menace into a visual joke. Thin magenta rules pick up the toy's colour. The finish is moody, cinematic and restrained, with lots of dark negative space.
- Layout: A full-height hooded masked figure fills the center-right of the portrait frame. A small centered headline floats in the dark space on the left, the logo sits top right, and a product line sits bottom left between two thin pink rules.
- Typography: Small bold rounded sans headline in white; the body line is a clean sans with a bold model name, framed by magenta hairlines
- Colours: #171719, #212226, #33363c, #5b5b61, #b86c97 (background #171719, text #b86c97, accent #b86c97).
- Mood and details: witty, eerie, playful, ghostface mask, black hooded robe, pink toy shovel, pink rule lines.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/407364728815340591-910120f35656.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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