Teachers Day · Story · Reference

Giant pencil tip whose shaved wood becomes mountains with a lone figure at the summit

An off-white textured paper background with a painterly, screen-print feel. At the centre, a pencil's shaved cone shifts from pale cream to layered amber and orange peaks that read as mountain ridges, above a deep crimson body. A tiny silhouetted figure stands on the red crest looking up while small birds fly toward the dark tip, suggesting learning and aspiration. The palette is limited to cream, ochre, red and black, with grainy edges and plenty of negative space.

Layout

A vertical red pencil runs up the centre, with its dark graphite tip touching the top edge. A large serif headline spans the width at mid-height with the date and Chinese label right-aligned beneath it. Two lines of white Chinese copy sit on the red body, logos run in the top corners and fine print sits at the bottom.

Typography

Heavy black old-style serif caps for the English title; bold serif numerals for the date; clean white sans for the Chinese copy; tiny sans for the legal text.

• illustrated
• minimal
• retro
• pencil tip
• mountain landscape
• lone figure silhouette
• flying birds
• paper texture
• inspiring
• contemplative
• poetic