Basque burnt cheesecake slice with a fork-wielding shadow

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Instagram post · Reference

Basque burnt cheesecake slice with a fork-wielding shadow

A saturated red surface and wall are lit by hard directional sunlight that casts crisp shadows. A burnt-top cheesecake slice rests on a speckled glazed ceramic plate. A playful shadow of a hand holding a fork creeps toward the slice and acts as the visual joke. The vignette is warm and the finish is clean editorial food photography.

Palette

#bd141e
#f03736
#e5c1a2
#8e1913
#f3786d
#ab7555

Layout: The plated cheesecake sits centre-left on a diagonal red tabletop, and a hand-and-fork shadow reaches in from the upper right. The logo is small at top-left and a large two-line headline is anchored bottom-left.
Typography: Bold high-contrast serif in white, with the second line set larger in italic serif; small spaced sans tagline under the logo.

All creative ads for coffee shops, restaurants and cafes, sweet shops

photographic
minimal
bright
cheesecake slice
ceramic plate
hand-and-fork shadow
hard light
witty
warm
appetizing

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Basque burnt cheesecake slice with a fork-wielding shadow.
- Look and feel: A saturated red surface and wall are lit by hard directional sunlight that casts crisp shadows. A burnt-top cheesecake slice rests on a speckled glazed ceramic plate. A playful shadow of a hand holding a fork creeps toward the slice and acts as the visual joke. The vignette is warm and the finish is clean editorial food photography.
- Layout: The plated cheesecake sits centre-left on a diagonal red tabletop, and a hand-and-fork shadow reaches in from the upper right. The logo is small at top-left and a large two-line headline is anchored bottom-left.
- Typography: Bold high-contrast serif in white, with the second line set larger in italic serif; small spaced sans tagline under the logo.
- Colours: #bd141e, #f03736, #e5c1a2, #8e1913, #f3786d, #ab7555 (background #bd141e, text #e5c1a2, accent #f03736).
- Mood and details: witty, warm, appetizing, cheesecake slice, ceramic plate, hand-and-fork shadow, hard light.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/40180621672177215-a1405d24c53f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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